News
WR Partners Achieves Prestigious IIC Gold Award and “A Company That Cares” Recognition
02 Sep 2025
WR Partners has proudly achieved both the Gold Award and A Company That Cares Award from Investor in Customers (IIC), in recognition of our ongoing commitment to delivering outstanding client experiences.
IIC, an independent authority in customer experience and recognition, praised the achievement, with Managing Director Tony Barritt stating:
“Congratulations to WR Partners on achieving both IIC Gold and A Company That Cares on their first attempt. This reflects their outstanding commitment to clients and staff, and their dedication to creating a culture where service excellence and genuine care are part of everyday business.”
At the heart of this success lies a deeply rooted dedication to putting people first, both our employees and our clients.
“We have built a culture that values relationships, trust, and long-term thinking, enabling us to consistently meet and exceed client expectations,” said Paul Littler, Director of Business Development and Marketing.
“This people-first mindset is embedded into every level of the firm, translating into consistently positive interactions and a proactive, empathetic approach to service.”
One of the standout qualities highlighted by the IIC assessment is WR Partners’ structured and transparent approach to capturing client feedback.
“We actively listen to our clients through personal engagement, reviews, and, in recent years, regular surveys, using this input to shape continuous improvement,” Paul added.
“Feedback isn’t just collected; it’s analysed, acted upon, and used to refine our services and communications, creating a responsive and agile client experience.”
For example, following feedback from our first client survey, we implemented a new telephony system to make it easier for clients to contact individual team members directly, ensuring queries are dealt with as efficiently as possible.
To further embed this approach, client experience training centred on the principle of putting yourself in the client’s shoes is now delivered firm-wide and forms an integral part of induction for all new starters. Our aim is that every interaction is seamless, effortless, and leaves clients feeling valued at every touchpoint.
Helen Spencer, Managing Partner of WR Partners, commented “Open communication remains a cornerstone of WR Partners’ ethos. We strive to keep clients well-informed, set clear expectations, and deliver advice with honesty and clarity. Internally, our teams are engaged and supported, fostering a culture aligned with our client-centric approach.
Fair dealing and ethical behaviour underpin every relationship. We take pride in operating with integrity and transparency, ensuring clients feel respected and confident in the advice they receive. For us, success is defined by long-term relationships built on trust and loyalty.”
Investing in Our Offices and Our People
While receiving the Gold Award is an incredible milestone, our journey does not stop here. We remain committed to continuously enhancing the client experience by creating excellent environments for both clients and colleagues across all our offices.
Over the last few years, we have invested significantly in upgrading and modernising our spaces, ensuring they are welcoming, collaborative, and fit for the future. Following the refurbishment of our head office in Shrewsbury, similar improvements have been rolled out across our regional offices, helping us attract and retain top talent and providing great spaces for our clients to meet with us.
We are also delighted to announce the opening of our new Northwich office on 8th September 2025 at 3 Royal Court, Gadbrook Way, Gadbrook Park, Northwich, CW9 7UT. This marks another step forward in our ongoing efforts to enhance accessibility and create outstanding spaces for our people and clients.
From strong internal systems and an engaged team to transparent processes and a genuine concern for client outcomes, WR Partners is committed to going beyond good service, continually improving and delivering truly excellent client experiences.
WR Partners: Protecting the future of our clients, our people, and our communities.
