If the exhibition is held at numerous venues, the primary company must be responsible for at least the first of those venues. There can only be one primary production company for an exhibition. If the exhibition is held at two or more venues, there may be secondary production companies. A secondary production company must be responsible for producing and running the exhibition at a venue and actively engaged in decision-making concerning that venue. There may be more than one secondary production company related to an exhibition.
The exhibition should be curated as a public display of an organised collection of objects or works considered to be of scientific, historic, artistic or cultural interest. The core purpose of the exhibition must not be to sell the objects of the exhibition. At least 25% of the core expenditure is spent on goods or services that are provided from within the European Economic Area (EEA).